Vail Luxury Travel Trends / Comments

An excerpt from a recent Vail Trail article by Sarah L. Stewart

Demanding luxury

At Peak Properties Vail, where vacation home rentals range from $1,200 to more than $4,000 per night, luxury already abounds. The homes, many of which have earned the highest lodging quality rating from the Vail Valley Partnership, come with more than soaring ceilings and cozy stone fireplaces.

Peak Properties concierge Jessica Kober says people who pay a premium for lodging expect a certain level of service, and that means having her as their 24/7 personal assistant.

In less than a year in the position, Kober has fielded eight-page grocery lists, left cigars waiting for guests’ arrivals and handled a 3 a.m. phone call about an overflowing toilet. Kober won’t divulge some of her more odd requests, but her attitude seems to be as long as it’s legal, it’s fair game.

“I think that people really want to be pampered on vacation,” she says. “They want to feel like they are the most important client, the most important person to the entire staff.”

*Click here for the complete article*
Sarah L. Stewart can be reached for comment at sstewart@vailtrail.com.